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When a company is providing SEO services, it can include internal website search engine optimization, external SEO services, or both. Excluding scam SEO services that are extremely cheap, search engine marketing experts services may also be cheap because it only includes optimization work performed on a website. This means that your website may be structured to target specific key phrases both in the back-end code of your website and the content. However, this is what is called, ‘partial SEO’. This level of service is partial because it does not include link building. Without including link building, your SEO campaign is not complete and will not be successful.